Bobbie Bicknell Coray, Reporter
Rich Civic Times
RANDOLPH, Utah. November 6, 2017. Melinda Hislop and Tammy Leonhardt of Bear
Lake Convention and Visitor Bureau told County Commissioners that they are
working on new target markets. They have
bought a billboard in Afton, Wyoming showing the route to Garden City. Right now the shortest route is through
Cokeville, Wyoming, but the most scenic route is the Utah one.
They will also push conferences and retreats because two new
conference centers are being built in Garden City.
Digital marketing has become more important
to the tourism industry. Print advertising costs more so less is being done but
more digital marketing is planned. They
will have to adjust visitors center budget and internet costs went up. In
addition they would like to have more staff at the visitor center.
The state is updating TRT monthly. In 2016 there was a 36% increase in taxes received. Room tax was $42,750 restaurant tax was $53,000
and TRT returned $285,000 in 2016.
The projects came through this year for funding were good so
all of them received funding and some money is coming back because projects funding requested were not done by Woodruff and Laketown and The Bear Lake Regional Commission.
The Bear Lake CVB has a good relationship with Cache Valley
Tourism which provides $8,000 for the overlook and keeps it well supplied with
brochures.
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