Bobbie Bicknell Coray, reporter
Rich Civic Times
RANDOLPH, Utah. November 2, 2016. Deanna Rothlisburger, Bear Lake Tourist and Convention Bureau, announced that Tourist Room Tax (TRT) is significantly higher this year. She expects it to be over $300,000 this year. A third of that can be used for emergency services and law enforcement or convention centers.
Rich Civic Times
RANDOLPH, Utah. November 2, 2016. Deanna Rothlisburger, Bear Lake Tourist and Convention Bureau, announced that Tourist Room Tax (TRT) is significantly higher this year. She expects it to be over $300,000 this year. A third of that can be used for emergency services and law enforcement or convention centers.
Rothlisburger is
asking for $118,000 to be used for advertising.
The bulk of the advertising will go to “Aggie Sports Ads”, which is a
coordinated advertising program at USU football, basketball and other
sports. The games go thru fall to spring
and it is a good targeted audience in the Wasatch front. The campaign will focus on winter and
fall. Increasing tourism in the winter
will give Garden City a longer season.
It seems to be working; the Conestoga Ranch has been booked at 80% in
the shoulder seasons.
Other projects to be funded by TRT
tax are the Laketown bleachers at the arena and bleachers for Woodruff.
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